{"id":3232,"date":"2019-10-12T01:51:24","date_gmt":"2019-10-11T23:51:24","guid":{"rendered":"https:\/\/bootconsultinglead.fr\/?p=3232"},"modified":"2019-11-09T16:06:28","modified_gmt":"2019-11-09T15:06:28","slug":"site-web-performant-c-quoi","status":"publish","type":"post","link":"https:\/\/bootconsultinglead.fr\/index.php\/2019\/10\/12\/site-web-performant-c-quoi\/","title":{"rendered":"C’est quoi avoir un site internet performant ?"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"courbes\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vous \u00eates commer\u00e7ant, artisan, entrepreneur, bref, vous avez lanc\u00e9 votre activit\u00e9<\/b> et vous vous dites qu\u2019il est temps de se pencher sur votre site internet, existant ou \u00e0 venir.<\/span><\/p>

Eh oui ! Nous sommes entr\u00e9s pleinement dans l\u2019aire du digital<\/strong>. La concurrence est forte sur le web, plus de 1,6 milliard de sites<\/b> dans le monde. Et les moteurs de recherche<\/b>, tel que Google, leader du march\u00e9 avec plus de 93% de recherche \u00e0 lui tout seul, cr\u00e9ent des algorithmes<\/b> de plus en plus pointus, ce qui a lanc\u00e9 une vraie course \u00e0 la performance.\u00a0<\/span><\/p>

En effet, en 2019, Google enregistre environ 3,8 millions de recherches par minute<\/b>\u00a0! Les internautes eux aussi ont de plus en plus d\u2019attentes. Par exemple 40% des visiteurs<\/b> quittent un site si l\u2019affichage d\u2019une page prend plus de 3 secondes \u00e0 charger (source\u00a0: Generation-nt.com<\/a>). C\u2019est pourquoi on entend sans cesse parler de r\u00e9f\u00e9rencement<\/b>, de positionnement<\/b>, de conversion<\/b>, et, de performance\u00a0!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Infographie : Que se passe-t-il sur Internet en une minute en 2019 ?\u00a0<\/span>Source :\u00a0<\/span>Visual Capitalist<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Alors c\u2019est quoi avoir un site web performant\u00a0? Boot Consulting Lead<\/b> vous en d\u00e9voile les 5 piliers<\/b>, selon le mod\u00e8le VPTCS<\/b> d\u2019Elie Slo\u00efm et Eric Gateau<\/i>.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Infographie\u00a0: VPTCS by Elie Slo\u00efm et Eric Gateau. Source\u00a0:\u00a0opquas<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\u00a0<\/b><\/p>

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Visibilit\u00e9<\/b>\u00a0: \u00eatre trouv\u00e9 par l\u2019internaute, par exemple le r\u00e9f\u00e9rencement\u2026<\/span><\/p>

Perception<\/b>\u00a0: graphisme, ergonomie, facilit\u00e9 de navigation\u2026<\/span><\/p>

Technique<\/b>\u00a0: performances d\u2019affichage, fonctionnement, s\u00e9curit\u00e9\u2026<\/span><\/p>

Contenus<\/b>\u00a0: qualit\u00e9 des informations, fr\u00e9quence, pertinence\u2026<\/span><\/p>

Services<\/b>\u00a0: une fois la visite du site finie, r\u00e9ception d\u2019une commande (pour un site marchand), service apr\u00e8s-vente, contact\u2026<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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La Visibilit\u00e9<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Le plus difficile sans doute de tous les points. Car il regroupe un peu tous les autres. Effectivement pour avoir de la visibilit\u00e9, il faut que la perception soit optimum, car les moteurs de recherche<\/b> utilisent des robots<\/b> pour crawler<\/b> les sites web. Houlala\u00a0! Deux gros-mots en une courte phrase des robots qui crawlent les sites\u2026quesaco\u00a0?\u00a0\u00a0<\/span><\/p>

Premi\u00e8rement, nous allons surtout parler de Google<\/b>, car comme vu pr\u00e9c\u00e9demment, \u00e0 lui tout seul il repr\u00e9sente en France 93,16% des recherches effectu\u00e9es par les internautes. Les 7% restant \u00e9tant dispatch\u00e9s en plusieurs moteurs du type Yahoo\u00a0! Bing\u2026<\/span><\/p>

Alors c\u2019est quoi ces robots<\/b> qui nagent\u00a0? Crawler<\/b>, ce n\u2019est bien \u00e9videmment pas nager, mais explorer<\/b>. Et les robots ne sont pas des petites machines qui se prom\u00e8nent dans les ordinateurs, mais il s\u2019agit de programmes informatiques<\/b>. Vous l\u2019aurez donc compris, Google explore les sites internet gr\u00e2ce \u00e0 son robot qui simule la visite d\u2019un internaute<\/b> \u2026mais pourquoi. Si Google est le leader<\/b>, ce n\u2019est pas pour rien. L\u2019exp\u00e9rience utilisateur<\/b> est sa pr\u00e9occupation majeure.<\/span><\/p>

Google ne veut pas c\u00e9der de parts de march\u00e9, donc il doit fournir des informations et contenus les plus pertinents, mais aussi faciles \u00e0 lire, agr\u00e9ables, avec des designs adapt\u00e9s<\/b> \u00e0 chaque device. Oui pardon un device<\/b> est une machine\u00a0: PC, smartphone, tablette<\/b>. Il veut que l\u2019exp\u00e9rience utilisateur soit la plus fluide, facile et l\u00e9g\u00e8re possible. Raison pour laquelle son algorithme<\/b> devient de plus en plus pointu et qu\u2019il s\u2019adapte aussi aux usages des internautes<\/b>, \u00e0 savoir la mont\u00e9e des recherches sur mobile.\u00a0<\/span><\/p>

Donc Googlebot<\/b>, et oui c\u2019est son petit nom, a un jumeau qui scrute aussi les sites web sur mobile. C\u2019est pourquoi vous avez tout int\u00e9r\u00eat \u00e0 avoir un site \u2018\u2019friendly mobile<\/b>\u2019\u2019 ou autrement appel\u00e9 responsive<\/b>. Tous ces \u00e9l\u00e9ments et bien d\u2019autres, que nous d\u00e9velopperons plus tard, constituent les crit\u00e8res pour un bon r\u00e9f\u00e9rencement<\/b> ou ranking<\/b>*, autrement dit la visibilit\u00e9 de votre site.<\/span><\/p>

Vous avez trouv\u00e9 cet article int\u00e9ressant, n\u2019h\u00e9sitez pas \u00e0 d\u00e9couvrir la suite : C\u2019est quoi avoir un site internet performant\u00a0?\u00a0<\/span>Partie 2\u00a0: La perception<\/a>. (bient\u00f4t en ligne)<\/span><\/p>

*position dans les r\u00e9sultats de recherche<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Vous souhaitez \u00eatre conseill\u00e9 alors\u00a0 :<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\tJe demande mon audit<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Vous \u00eates commer\u00e7ant, artisan, entrepreneur, bref, vous avez lanc\u00e9 votre activit\u00e9 et vous vous dites qu\u2019il est temps de se pencher sur votre site internet, existant ou \u00e0 venir. Eh oui ! Nous sommes entr\u00e9s pleinement dans l\u2019aire du digital. La concurrence est forte sur le web, plus de 1,6… <\/p>\n","protected":false},"author":1,"featured_media":3321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[172],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\nC'est quoi avoir un site internet performant ? - Boot Consulting Lead<\/title>\n<meta name=\"description\" content=\"Un site web performant, mais c'est quoi ? Il s'agit bien de technique, mais pas que...l'UX, le contenu, sont tout aussi importants ! 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